1. ( used with a singular verb ) the science that deals with the collection, classification, analysis, and interpretation of numerical facts or data, and that, by use of mathematical theories of probability, imposes order and regularity on aggregates of more or less disparate elements.
2. ( used with a plural verb ) the numerical facts or data themselves.
noun, ( used with a singular verb ) Logic. the science of logical analysis.
Correct, they are just numbers, but they say a lot when you are trying to measure your success or failure. It's all about accountability. Being able to show results and that means numbers. What was more successful than others and what not to do again. That's how I determined my blogging format for this year by looking at the numbers- which blogs had the most hits and misses.
Many sites offer analytics (the analysis of the numbers) to help the nonmathematician break down the numbers for you. Here on Blogspot is one of the best I've seen, but Facebook has it also. They break it down into numbers and graphs. Some of us are visually gifted, so the graphs gives us instant snapshots of what's happening.
I actually did both because being able to write correctly was important in business, but I was already a writer by then. I was even teaching English as a second language courses.
Without growth of new readers, this would be the death of this author. It is measurable over time. I find the more I talk about the craft behind writing and sales, the greater my sales become. By talking about my stroke and how I'm writing now, the larger my audience and readership grows both in this blog and generation of book sales.
An agent or publisher will want to know these number to exponentially promote your manuscript. That's why platforms are so important. It equals cash. So if you haven't checked your stats for your blog yet do so.