How many of you use a search engine to find various things: Google, Bing, Yahoo? There are several dozens of sites on the web. Some are bigger than others but SEO (search engine optimization) is big business. It is often overlooked by the novice in indie publishing. It's how readers find your book based on what they are searching for. Sounds simple doesn't it? It is but it isn't.
This was one subject that wasn't offered in my marketing degree program, but waaaayyyy back then the internet was in its infancy. I did go back to college last year and took a course in it because of my Doh! moments. I didn't do this with Escape from Second Eden but have expanded the keywords on my other novels. I spent the last year in a trial and error phase of indie publishing.
Now I've seen keyword lists for a book at forty plus words. To me that's overkill. I mean really? That would have a link to your book in forty plus searches. That may sound like a good deal, but think...is over exposure better than under exposure? The phrase is KEYWORDS not Montezuma's revenge. Ten or twenty well placed words should be enough.
Okay, what do want to specify about your book?
- Author name? It is your brand name. That way all of your books come up in the same search.
- How about genre? Don't certain people read only Science Fiction, Thrillers, Horror, and Romance? I'm not one of those, but some people do.
- How about setting? Some people will search for books depending on where it's set, say Canada, India, or even Georgia in the USA.
- How about whether your book is fiction or nonfiction?
- How about murder, love, betrayal, jealousy, or any other emotion? The main plot line.
- e-book, paperback, hardback? How is it available?
- How about the age group it's meant for? This is especially helpful in the childrens book selection.
- Spies, spy
- Child abuse
- Stroke, CVA
You may have noticed that I am using more keywords when publishing this blog...now you know why. I've gotten thirty more followers than last year. Thirty more followers may not sound like a lot, but how about 10,027 more hits on my blog over the past six months? Now that's impressive for someone who writes on a little known blog out of millions on the web. I advertise my blog on Twitter, Facebook, Google+, and SheWrites, but not always and that's it. The rest comes from random searches.
So how important are keywords? You tell me.
Keep writing and loving the Lord.